︎︎︎ selected work in random order 

PastFastForward experimental product research

Tigeraire   commercial product
Design Resurrection    product research 
Endogenesis    editorial writing
MonoCovers    product discursive   
NFT_AI_OMG_WTF   experimental
Areocene    research discursive

Deglobalizer    product research
WeWork,WeShare,WeCare  writing consultancy
Bespoke   experimental product
East Modernism    product discursive
Design Catalyst product research consultancy
Speculative Healthcare  research discursive
Bio-Neorealism  experimental product writing
CircusCollection product research consultancy
GlobalFutures Lab research curatorial writing
Arco Hacking    product discursive
Future Skin     research discursive writing
Fake in Italy    product discursive
Canavese Connexion research curatorial
Design Gang    product commercial
Gringo    product research 
CDMX Observatory research curatorial writing
Open-Up Outdoor    product commercial 
Local Interactions experimental  discursive
DesignxDeath    experimental product
In The Hood    experimental  discursive product

Selected Writings    





Deglobalizer / Cultural Hacking

Deglobalizer is part of an ongoing research project about objects, global taste and local traditions. In 2012 Ikea opened its doors in Qatar and immediately created a sort of friction or misalignment between the Swedish brand and the Doha environment. Supercars parked outside of the corporate blue and yellow building, a local disinclination for DIY, and the colorful, sparkling North European catalogue, all stand in contrast to the country’s efforts in preserving a sense of heritage and Middle Eastern aesthetic. What is the role of design indeed? In which way could global and local converge to a common recognizable hybrid? Deglobalizer is an IKEAHACKING project where globally purchased standard objects have been subjected to a cultural mutation process and contaminated with local handcrafting.

The project, developed in partnership with the Qatari designer Aisha Al-Sowaidi, has been showcased during Design Days Dubai 2014 and pointed as one of the most pertinent project of the event - Financial TimesWallpaper Magazine, Living/Corriere della Sera, Frame Magazine, Le Quotidienne d'Art